Building an Enterprise SaaS in Dubai? It is a rollercoaster ride!

Enterprise SaaS sounds like a dream—huge deals, big-name clients.

But getting there? Brutal.

Before the Big Win 🏗️

Fortune 1000 deals take forever. Investors know this. One said:  “If a founder can’t survive three years of pain and keep spending low, I’m out.”

That means grit, patience, and careful spending are a must.

Small Wins First 👣

Before a big contract, you’ll get small paid pilots—tests, not paydays.

A company might give you a little money to try you out. If it takes longer than six months to sign, that’s a red flag.

Pilots help prove your worth. Turning them into real contracts is the hard part.

The Slowest Sales Process Ever 🏛️

Enterprise sales take 12-18 months. Budgets get stuck. Security checks take forever.

If you can’t wait, enterprise SaaS isn’t for you.

Price It Right 💵

Big clients push for discounts. Founders get nervous and drop prices. Bad idea.

The winners charge what they’re worth and don’t back down.

Cheap pricing won’t speed up deals—it just kills profits.

Can You Survive? 🎢

Enterprise SaaS is slow, tough, and frustrating—but if you last, it’s sticky, scalable, and profitable.

PS: These are Lessons that I have learnt from consulting with SaaS founders.